As due to COVID-19 restrictions bars and most restaurants had to temporarily close in Singapore, the local brewery shifted its business focus from B2B to B2C, directly selling to customers online. I led the strategy and rolled out their paid social media campaign to launch this shift. Thanks to a fast turnaround and first-mover advantage, the campaign saw a 20.4X return on ad spend with over 200 cases of beer sold within 48 hours.
This campaign was part of my work engagement as Senior Content Strategist as Mutant Communications in Singapore.
(Image copyright: Trouble Brewing)
May 4, 2020