The Foodstuff

Editorial Direction for The Foodstuff



I am the co-founder of The Foodstuff, an online editorial platform in Southeast Asia. I developed the content and SEO strategy, oversaw the editorial direction and established partnerships with regional media outlets and businesses for content syndication and collaborations.


Solution & Results

Within 6 months, we built a fully functional site that published content 3 times daily.

  • 70.000 monthly page views
  • 40.000 monthly visitors
  • 15.000 followers on Social Media
  • 2+ million monthly reach through content distribution partnerships