Editorial Direction for The Foodstuff

Context

I am the co-founder of The Foodstuff, an online editorial platform in Southeast Asia. I developed the content and SEO strategy, oversaw the editorial direction and established partnerships with regional media outlets and businesses for content syndication and collaborations.

Solution & Results

Within 6 months, we built a fully functional site that published content 3 times daily.

• 70.000 monthly page views
• 40.000 monthly visitors
• 15.000 followers on Social Media
• 2+ million monthly reach through content distribution partnerships