Case Studies – Facebook & Instagram

I was the case study lead for Facebook Southeast Asia, managing the end-to-end development of more than 100 Success Studies annually across several markets in Asia-Pacific for Facebook, Instagram, WhatsApp, Facebook Marketing Partner and Audience Network. Success Stories clients included Unilever, L’Oréal, LG, Toyota, Philips, ASUS, KFC, McDonald’s, Pepsi, Tesco and many more.


I also worked on the following projects:

•Riding the Digital Wave: Capturing Southeast Asia’s digital consumer in the Discovery Generation (Dec 2019)
•Ramadan 2020 campaign (Feb 2020)
•The mega sale is on: Insights for Southeast Asia’s year-end shopping season (Sep 2019)
•Why conversation is the future of commerce (Sep 2019)


(This work was part of my scope as Senior Content Strategist as Mutant Communications in Singapore.)